More Young Women Than Young Men Have Bachelor’s Degrees
About 33% of young women age 25-29 had a bachelor’s degree or higher level of education in 2007, compared with 26% of their male counterparts, according to tabulations released earlier this month by...
View ArticleMost Received High Volumes of ‘Junk’ and ‘Spam’ Email during Holidays
More than half (56.4%) of consumers say they received high volumes of “junk” from marketers (“email from companies I know but that is just not interesting to me”) – second only to “spam” (“email I...
View ArticleMobile Search Used by 46MM Mobile Data Users in 3Q07
Some 46.1 million mobile data users in the US used mobile search functions in the third quarter of 2007 according to a Nielsen Company report examining the mobile search behavior of wireless...
View ArticleUser-Generated Video Views Up 70% in ’07, Semi-Pro and Pro Content Helped
User-generated video (UGV) scored 22.4 billion views in 2007, up 70% over 2006’s 13.2 billion views, thanks in part to the growing presence of semi-professional and professional content within UGV...
View ArticleShare of Online Searches by Engine, December 2007
Also see related story from Hitwise: “Google Sets New High with 66% of US Searches in December” Nielsen Note: Effective with October 2007 reporting, Nielsen Online has made several enhancements to its...
View ArticleTop 10 Financial Services Online Ad Spenders – December 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleOver-the-Air Households Prefer Free Broadcast TV after Digital Transition
Almost half of over-the-air households reject post-digital-transition pay TV, instead preferring to receive free, over-the-air digital television by purchasing a converter box or digital TV set,...
View ArticleSurvey Profiles Typical Online Options Investor
Some 60% of online options investors say they are trading more than they were 12 months ago, according to an OptionsHouse study of the characteristics and trading habits of investors and their and...
View ArticleRomney, Edwards Lead in South Carolina TV Advertising
Republican Mitt Romney and Democrat John Edwards are the leading advertisers in advance of the South Carolina presidential primaries, together accounting for 9,345 TV spots (nearly half of the total),...
View ArticleOnline Search Share, November & December 2007
Also see: Related story from Hitwise: “Google Sets New High with 66% of US Searches in December” Nielsen Online’s version of search share (chart): “Share of Online Searches by Engine, December 2007“...
View ArticleGoogle Leads Search Share with 58%, Yahoo Gains a Tad
Among core search engines, Google Sites remained the top search property in December 2007 with 5.6 billion core* searches conducted in the US – a 58.4% share of the search market, according to the...
View ArticleHummer.com Ranks Highest in Usefulness to New-Vehicle Shoppers
Hummer.com ranks highest among automotive manufacturer websites for usefulness in new-vehicle shopping for a second consecutive time, according to the JD Power and Associates 2008 Manufacturer Web Site...
View Article$9.5B in Super Bowl Sales, 36% Say Ads Most Important Part of Game
Some 158 million people will watch the Super Bowl on Feb. 3 and spend a total of $9.5 billion on Super Bowl-related merchandise – an average of $59.90 per person, up from last year’s $56.04 – according...
View Article‘Top Friends’ Top Facebook App, MySpace Has Largest Widget Audience
In November 2007, nearly 148 million US Internet users viewed widgets – representing 81% of the total audience, according to comScore’s November 2007 US rankings of the top web widgets. (more…)
View ArticleSenior Marketers: Little Confidence in Ability to Track Multichannel Campaigns
More than half of senior-level marketers say they are only “somewhat confident” or “not confident at all” in their organization’s ability to track campaigns across multiple channels in real-time, and...
View ArticleTop 10 Automotive Online Ad Spenders – December 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleWriters’ Strike Could Benefit Online Video
Most web users (79.1%) are aware of the Hollywood writers’ strike, according to a Burst Media survey about the ongoing writers’ strike and the near-term media implications (via Reel Pop). (more…)
View ArticleGroupM: Ad Spend to Increase Nearly 7% to $479B in ’08
Global advertising spending in measured media is expected to show 6.8% year-over-year gain, reaching $479 billion in 2008, compared with 2007’s 6.0% YOY increase, according to GroupM‘s “This Year, Next...
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